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If you’re thinking of using Mailchimp, you might be wondering how much it will cost. We’ve broken down Mailchimp’s pricing for different features and list sizes to help you work out how much you’ll pay now – and as your list grows.

What is Mailchimp?

Mailchimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns.

Read a review of Mailchimp by our experts and real users.

Mailchimp review

Mailchimp plans

Mailchimp has 4 plans: Premium (from $250/mo), Standard (from $20/mo), Free (from $0/mo), Essentials (from $13/mo).

Free

$0/mo

For a single user team.

Starts from $0 per month.

Start a trial

Essentials

$13/mo

For a team of up to 3 users.

Starts from $13 per month.

Start a trial

Standard

$20/mo

For a team of up to 5 users.

Starts from $20 per month.

Start a trial

Premium

$250/mo

Starts from $250 per month.

Start a trial

Mailchimp costs based on contacts

The price you pay today is unlikely to be the price you pay one year from now. As such, it’s prudent to consider how much you might pay if your mailing list doubled or tripled. Don’t worry, we’ve done the maths for you!

Free Essentials Standard Premium
500 $0$13$20$350
1,000 Custom $26$60$250
2,500 Custom $39$60$350
5,000 Custom $69$100$350
10,000 Custom $100$135$350
25,000 Custom $260$270$620
50,000 Custom $350$410$815
75,000 Custom Custom $550$900
100,000 Custom Custom $700$955
200,000 Custom Custom Custom $1510

Mailchimp features by plan

Mailchimp Premium

  • Everything in Standard
Start a trial

Mailchimp Standard

  • Everything in Free
  • A/B Testing
  • Email Scheduling
  • Marketing Automation
  • Event-based automation
  • Role-based access
Start a trial

Mailchimp Free

  • Forms
  • Landing pages
  • Pre-Designed Templates
  • Basic reporting
Start a trial

Mailchimp Essentials

  • Everything in Essentials
  • Retargeting
  • Predictive Analytics
Start a trial

Mailchimp discounts

Mailchimp offers a free plan for up to 2,000 contacts, allowing small businesses to access its platform and basic features at no cost. Additionally, they offer a 10% discount for annual billing, making it a cost-effective choice for long-term users.

Is Mailchimp worth it?

Mailchimp is a user-friendly marketing automation platform that provides a wide range of features to help businesses of all sizes streamline their marketing efforts and drive revenue growth. Its advanced automation workflows, segmentation capabilities, and reporting tools make it a valuable asset for businesses looking to enhance their marketing strategies. With its flexible pricing plans and discounts, Mailchimp is an affordable and worthwhile investment for businesses looking to improve their marketing efforts.