Act-On vs Ortto
Written by Marcus Taylor - CEO
Updated 27/07/2023
5 minute read
Who is this software for?
Act On is ideal for freelancers and small to large sized businesses
Pros
- Easy to create email templates
- Full feature solution
Cons
- Limited customization of the reporting dashboard
- Difficult to navigate and sort through contact lists
- Limited amount of dynamic lists can be connected to Microsoft Dynamics CRM
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About Act-On
Act On was founded in 2008. Act-On's suite of marketing automation tools provide users with one platform from which to measure, refine and automate all marketing campaign activities. Three core products are used to cover all areas of marketing, Act-On Map, Act-On Inbound and Professional Services.
Who is this software for?
Autopilot is ideal for small and large businesses
Pros
- Easy to use marketing automation solution
- 30 day free trial of the product
- Affordable pricing
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About Ortto
Ortto (formerly Autopilot) was founded in 2012 as Bislr Inc., by three Australian brothers, Mike, Chris, and Peter, while living in Bondi Beach, Australia. After years of pain and frustration stitching marketing tools and data together for some of Australia's leading tech companies, they recognized a clear gap in the market for marketing automation software that is as easy to use as a whiteboard, that plays nicely with other technologies, and can be tried and bought right over the web.
Who is this software for?
ActiveCampaign is suitable for businesses of all sizes looking for a powerful, easy-to-use marketing automation platform that's reasonably priced.
Pros
- Easy to build powerful automated workflows
- Very affordable and no setup fees
- A/B testing automation sequences & campaigns
Cons
- Limited dashboard customization options
- The CRM isn't ideal for large sales teams or complex use cases.
Screenshots
Pricing
Ratings
Features
Lead scoring
Lead segmentation
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Event management
Create invoices
Create quotes
Split testing
Create membership sites
Bulk social media posting
Sales reports
Real-time sales alerts
Mobile app
Social CRM
Integrations
Outlook integration
Gmail integration
Salesforce integration
SAP integration
Oracle integration
Netsuite integration
SugarCRM integration
Microsoft Dynamics integration
Zapier integration
Alternatives
About ActiveCampaign
ActiveCampaign is one of the most user friendly all-in-one marketing platforms for small to mid sized businesses. ActiveCampaign combines email marketing, marketing automation and sales CRM software in a simple to use visual platform to help businesses like yours acquire, retain and engage your customers. Ultimately helping you save time and grow your business. ActiveCampaign lets you easily create eye catching email campaigns to help you stay in touch with your contacts and customers. Their visual campaign builder lets you easily create automated marketing campaigns and send out targeted emails to your potential customers based on their personal interactions with your business and their integrated CRM lets you keep track of your leads and close more deals to grow your business.ActiveCampaign plays nice with others and integrates with over 700 apps and services. From accounting to CMS and analytics applications, all the way to services that are focused on sales, support and lead generation. Visit their website and try out their platform for free to find out if ActiveCampaign is the right solution to help grow your business.
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